"I want to create hair care that works for everyone — no matter your texture, your routine, or where you are in your journey. To me, hair care has always been a form of self-care. When your hair feels good, you feel good. As a Latina founder, I want DRTYGLM to be more than just clean products — I want to build something that feels inclusive, warm, and real. I want you to feel like you're part of this community — because you are. A space rooted in self-love, where you feel supported, celebrated, and confident." Xx Yanill